Arçelik

Integrated campaign

Advertising · CGI film · Integrated

The robot wedding

Arçelik's robot characters celebrating their wedding
Brief
The brand's iconic robot character had grown tired and become wallpaper. Bring him back into culture.
My role
Copywriter. Co-created the campaign idea and managed the whole creative process through production.
Process
  1. 01Idea
  2. 02Lyrics for the wedding song
  3. 03Recording with a famous Turkish singer
  4. 04Celebrity voice for the bride
  5. 05Tango dancers, remodelled in CGI
  6. 06On set with the directors
  7. 07Edit
Beyond film
A wedding dress made with a fashion designer, and an interview in one of Turkey's biggest women's magazines told as if the robots were real. A CGI character treated as a public personality, years before virtual influencers became a marketing category. Wedding almonds handed out in Arçelik stores across the country.
Result

The most talked about wedding of the year. The couple carried on in a series of films about their life at home.