The Onion App

Designed and built · HubSpot · Sopro · Slack

Brief: A distributed agency of 500+ creatives in 37 countries, where new business and talent workflows were full of bottlenecks.
My role: Discovery, workflow design and the build, end to end.
Process: 01Discovery with the CEO, new business and talent leads
02Map tasks and bottlenecks
03Build the app
04HubSpot via API
05Sopro via webhooks
06Agents that analyse data and post to Slack
07Developed brief-based existing talent searches from the database and new talent searches from specific websites and resources. Both were output as a list, Keynote, or PowerPoint in the agency's brand format.
Why it matters: Reduced talent search from 1-2 days to 30 minutes. All new business data is brought to a single source for pattern recognition, and management information is distributed on a weekly basis. Data analysis is made easier through a conversational interface.