I make brands speak to people.

Nearly 20 years in advertising and AI, across Istanbul and London, spent working out how brands should look, sound and behave when they talk to real people. First through films, campaigns and characters. Now through the AI that talks on their behalf.

I'm a Creative Director and Conversational AI Designer who connects culture, craft and technology. I started as a copywriter at Young & Rubicam, became Creative Group Head at Grey and Creative Director at Vietnam Advertising, and adapted Apple's global work for Turkey with TBWA\Media Arts Lab. Along the way, my work won a Crystal Apple for P&G Fairy, put Coca-Cola on YouTube's Ads Leaderboard with 20 million views, and lifted Ford Fiesta's brand consideration from 17% to 61% with Turkey's first branded internet series.

Some of my favourite work blurred the line between story and reality. For Arçelik, we married the brand's robot to a CGI bride, gave her a celebrity voice, a designer wedding dress and an interview in one of Turkey's biggest women's magazines, years before virtual influencers had a name.

That instinct for character led me into AI. As creative lead for the Google Assistant Turkish launch, I gave it a personality from zero and helped it reach 200 million views in four months. At Babylon Health, I designed voice and chat triage where every word had clinical consequences. Today, on LivePerson's Strategy Team, I help enterprise brands such as HSBC, Burberry, Kia, Jaguar Land Rover and TalkTalk redesign customer service around conversational and agentic AI.

I've had the privilege of working on brands that shape everyday culture, including Apple, Coca-Cola, Google, P&G, Ford, Vodafone, Land Rover, Burger King, Danone and HSBC.

I also build. As co-founder of The Liberty Guild, a distributed agency of 500+ creatives across 37 countries working for clients such as Heineken, Nestlé, M&S and Brompton, I designed and built The Onion App: an AI operations platform that connects HubSpot, Sopro and Slack, with agents that analyse pipeline data and take repetitive work off the team. My team also won Google's Build an Agent Contest.

Having started in traditional advertising, my skills now span TV, film, digital, social, PR, retail, CGI, music, conversation design, RAG knowledge bases and agentic workflows. Whatever the channel, I've led the work from brief to final delivery: strategy, idea, client approval, production and every version that follows.

If you're looking for someone who understands both the craft of creative production and how AI is changing it, I'd love to connect. Let's talk about how we can make your brand's work faster, smarter and still unmistakably yours.

And when I'm not working, I write poetry and lyrics. It keeps me honest about words.